My first service was for myself, I was my own customer.

To start a brand-new company in The Netherlands may seem like an adventure. But as an artist and designer, it was in my mind from the beginning that I have a long-term professional experience and a well-developed artistic style to offer. And that awareness and confidence was what I wanted to make visible in my corporate identity design.

My starting point was my own feelings.
I know myself better than anybody else. Therefore, my goal was to reveal the characteristics of my personality with a simple design. Because principally, simplicity constitutes the core of my art.

Blue is my colour for sure and every tone of blue gives me a different feeling. As a tetra-chromatic designer, I like to play with the emotional associations of colour combinations. Such as a subtle difference in tone represents calmness, compatibility and acceptance in human relations; while the contrast of blue tones represents a sharp mind and preciseness in my way of working. I believe this design reflects my versatility.